Mercedes-Benz 360° Driving Experience

In the 360° driving experience, virtual vehicle models are realistically presented and can be configured while driving. The flash-based desktop version developed by Mackevision in 2011 was implemented in 2013 for tablets. Thanks to the development of an innovative streaming concept, the 360° driving experience with up to 76260 MB of content can also be admired on mobile media without any performance losses and without the need to install an app. Mackevision services: development of a streaming service, definition of the configuration data interface as well as the conversion and supply of the video and image content based on the desktop version.

Client Daimler AG
Year 2013