“Potential customers must be addressed with the right visualization at each touchpoint. This will only be possible from a technical standpoint if it’s possible to draw on the right technology to suit the demand and environment. Anyone combining Computer Generated Imagery (CGI) and real-time technology will have a head start,” says Armin Pohl, Mackevision’s CEO. But it’s virtual, augmented and mixed-reality applications that give end customers a totally new experience of complex and highly varied products. In fact VR applications have been playing a growing role in sales of high quality consumer goods for some time. The automotive industry for example has been trialing the use of VR applications in vehicle retail, online advertising and social networks for some time now. To create a consistent customer experience, companies need the technological expertise and above all the support. “Virtual worlds convey much more emotional and interactive brands and purchasing experiences than any other type of (digital) advertising. And in terms of addressing customers and generating loyalty it taps into new and highly promising opportunities,” says Saemian when commenting on the advantages of real-time applications.
The enhancement of the customer experience benefits from better collaboration between the creative and marketing departments. Therefore, design, development, marketing and retail departments have their work cut out. But some of the newly founded digital units in companies also require support. As a world market leader in CGI solutions and high-end 3D visualizations Mackevision can provide solid support in implementing digital strategies in businesses. Thanks to traditional CGI for example, vehicles are already being shown very realistically in online configurators. With the help of real-time applications visualization is becoming increasingly closer to reality. Real and virtual worlds are amalgamating and creating an environment in which physical and digital objects coexist and interact. “Our longstanding collaboration with premium clients in the automotive industry gives us the required technical skills, understanding of the challenges faced by companies and valuable experience. We know the market and its customers. We’ll find and prepare the content to suit the demand and channel. We can support companies in launching the processes required, from data preparation to visualization. As a result, we can guarantee reproducible quality and create the best possible visualization solution for our customers at each touchpoint in the customer journey,” is how Pohl explains his company’s recipe for success.
More information on Mackevision’s Real-time Solutions right here.
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