Volkswagen of America has launched an innovative configuration solution at vw.com. which revolutionizes purchasing new cars on the U.S. market. The new website is based on Mackevision technology from the F_Box family. It gives both the manufacturer and its dealers an unprecedented level of integration for the production and sales processes while, for the first time ever, U.S. car buyers can find exactly the car they want via a matchmaking function.
To date, customers in the U.S. have been able to configure their favorite Volkswagen online, but their final choice depends on which models their dealer has in stock. This is what’s known as the “best – match principle”. The new configuration engine on the other hand lets customers make an online selection from stock that’s actually on the dealer’s lot. If the desired vehicle is not obtainable locally, the search is extended to other dealers. As a result, the new website offers full configuration capabilities. VW customers in the U.S. can see online exactly the car they’ve chosen before visiting the dealer.
“The ´build to order` process for cars customary in Germany isn’t standard practice in the U.S. market. That is why Volkswagen of America’s new configurator is an important innovation for the U.S. car market,” explains Heiko Wenczel, head of the Mackevision branch in Detroit.
You can find more information in the press release.